Imagine yourself scrolling through Amazon, selecting a product, viewing the reviews, diving into similar or recommended products, and then finally adding

to your cart and checking out.

We don’t really have to *think* about what to do next when searching on Amazon. What if you could make it that easy for your target audience when they visit your website?

We will let you in on a secret; you can do the same thing too!

Let us dive into the details of creating a website journey with a focus on user intent.

Lay the Framework

Just like in any type of project, starting with the frame and foundation is key to being successful. As a business owner, this means getting your hands dirty and going through your website. Ask some of the questions below to get started:

When a user lands on your homepage, what is the most important thing that they should do?

What content is taking away from a user doing the most important thing?

What information is missing that would help the user take the next step on your website?

Very rarely do users visit a website and immediately convert, especially if they do not have prior awareness of your brand, products, and services. Many times, the website is the first impression that your business can make to a potential customer. There are specific steps a user will take before ever becoming a lead or customer. These steps range from business to business, but include the following:

- Awareness – Learning who you are, what you offer, and what problems you solve.
- Consideration – Users dive a little deeper into reviews, testimonials, product/service videos, blogs, case studies, and more as they consider your brand.
- Conversion – As a user is moving into converting, they are looking for simple ways to purchase, submit a form, or contact your business.

Having a foundation built on your website that identifies the above 3 steps for your audience builds a seamless website journey that leads to more revenue.

Create Content Specific to your Website

The amount of media and content users consume daily is astounding at 454 minutes (or 7 hours and 34 minutes). Source

As business owners we are constantly creating content, building content strategies, and leveraging marketing channels to promote this content. But what about content specific to your website?

Oftentimes, we do not focus on building content specific to our website users. This may be blog content, video content, downloadable educational content, or courses. This content drives your users through your marketing channels and outlines the website journey when a user lands on your site.

What type of content works well for your website depends on your target audience, industry and specific products or services. We have created a concise list to help you brainstorm different content ideas to build a cohesive user experience on your website.

Awareness Stage

- - Educational Content
  - Industry Insight
  - Brand Awareness Video / Company Introduction

Consideration Stage

- - Freebies (samples, consults, etc.)
  - Case Studies
  - Product vs Competitor Product

Conversion Stage

- - Trials
  - Demos
  - Coupon Codes / Special Promotions

Define your Buyer’s Journey

When it comes to your website, you have the power to navigate your users across the site to convert into your customers. By identifying the journey, your target visitor will be able to land on your website and take the steps you have laid out for them to convert, without even thinking about it.

Defining your buyer’s journey is a process that is imperative to building a framework for your website. To tackle this, download HubSpot’s free template to deep dive into your buyer’s buyer journey here.

About Backstage Digital Agency in The Woodlands, TX

Backstage Digital is a full-service digital marketing agency based in The Woodlands, TX. Our team of digital mavens creates award-winning online marketing campaigns for clients across the USA. If you are looking for a digital marketing agency partner, reach out to our team here to set up a consultation.

In the world of digital marketing, your website is a digital representation of who you are and what you do. It welcomes potential clients and customers, and in the mere seconds you have to capture a visitor’s interest- first impressions matter. A user-friendly, visually stunning site is an absolute necessity for the businesses of today, and your website should serve as the nucleus of all of your marketing efforts. The colors you use may seem like a simple and trivial decision, but they can make all the difference. The right color scheme for your website can have a profound impact on your online presence.

The Psychology of Colors:

Colors evoke emotions, feelings, and perceptions, making them a vital component of your website’s design. There is a psychology behind colors and the way that people tend to respond to them.

Blue: Blue symbolizes trust, reliability, and professionalism. Blue is associated with communication, so it is frequently used in social media apps such as X (formally known as Twitter), Facebook, LinkedIn, and Tumblr. It’s an excellent choice for businesses that want to establish credibility or evoke feelings of durability and security such as Waze, Microsoft, and Chase.

Green: Green represents growth and tranquility. It can also convey eco-friendliness, health, and wealth. Whole Foods is a great example of a brand using the color green to convey health and eco-friendly ideals. Some brands such as Holiday Inn and Land Rover chose green as a reminder of their commitment to sustainability.

Orange: Orange, especially vibrant tones, emits a feeling of enthusiasm and energy. On your website, orange tones can be used to convey excitement and creativity. Dunkin Donuts uses orange to convey energy, while Etsy and Home Depot use orange to convey creativity.

Red: Red signifies passion and excitement. It’s a powerful color that can grab attention and create a sense of urgency. That’s why it is often seen in the use of “Order Now” buttons! When brands want to be seen as bold, adventurous, and energetic they may choose red tones. Nintendo, Netflix, and Marvel are great examples.

Neutral Tones: Neutral colors offer a balanced blend of city and nature. Gray, beige, and brown can evoke professionalism, simplicity, and timelessness. Brown may be used in UPS branding because it evokes timelessness and simplicity. Whereas for timelessness, Apple uses gray.

Consistency and User Experience:

Consistency is key when choosing a color scheme for your website. Your chosen color scheme should be reflective of your brand identity and evoke the emotions that align with your message. Using a consistent color palette throughout your website, from the logo to the call-to-action buttons, creates a seamless and memorable user experience. It is also easier on the eyes than busy color palettes.

Highlighting Calls to Action:

On your website, it’s crucial to guide your visitors towards the actions you want them to take. Select a color for your call-to-action buttons that aligns with your color scheme but contrasts against the colors surrounding it. This will make them stand out and encourage users to click, whether it’s to make a purchase, sign up for a newsletter, or contact your team.

How a Digital Marketing Agency Can Help:

Now that you’ve gained insight into the importance of choosing the right color scheme for your website, you may be wondering how to put all of this into practice. That’s where we come in. At Backstage Digital, we specialize in web development services that create user-friendly, visually stunning websites that convert.

Our expert team will work closely with you to ensure your website not only looks fantastic but also aligns with your brand and goals. We’ll help you select the perfect color scheme and design, and we’ll optimize your site for the best user experience.

About Backstage Digital in The Woodlands, TX

Backstage Digital is a full-service digital marketing agency based in The Woodlands, TX. Our collaborative team of online marketing experts offers comprehensive services that can elevate your brand’s online presence across several digital marketing channels. Whether you are looking for website development, social media marketing, paid advertising, or Search Engine Optimization- we’re the partner you’ve been looking for! Reach out today to set up your discovery call.

Category: Website Design

Beyond Clicks: Understanding User Intent and Crafting Website Journeys