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Tag: keyword research

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7 Questions to Ask your SEO Agency

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Are you considering hiring an SEO agency for your business? Or perhaps you already work with an SEO agency but the results are lack-luster.

SEO can be technical and most business owners know they need to invest in this channel, but aren’t sure exactly what to ask their SEO agency to ensure they are the best fit.

We have laid out 7 questions to ask your potential SEO agency or your current SEO below.

7 Questions to Ask Your SEO Agency

  1. When it comes to SEO, what is your process when you onboard a new client?
    • This question will give you insight into the processes, procedures, team and technical aspects of the SEO agency. You will want to see if they will put together an SEO strategy, keyword research, blog topics or website page list at the start of your campaign.
  2. Does your SEO agency perform both on-page SEO and off-page SEO?
    • This is an important question. Many agencies don’t offer both, but the magic happens when you optimize on-page AND off-page SEO elements. Find out what type of content building, link building, local SEO efforts, etc. that they will be managing on a month-to-month basis.
  3. When can I see results?
    • Understand that SEO is a long game. It is a long-term digital marketing channel that takes time. If an SEO partner promises results within the first 1-3 months, it is a red flag. Transparency is key, and most often the efforts done now can be seen in 3-6 months.
  4. What type of reporting will I receive?
    • Seeing your results is essential to understanding where your investment is going. Be sure your SEO partner will generate monthly results for your campaigns that you have access to.
  5. How do I know what changes your team did on my site?
    • This is a great question to ask and builds trust with your potential SEO agency. Some agencies will supply you with a monthly work diary, which includes a complete list of every change their team made on your website. Ask for this, you will want to ensure the SEO agency is actually doing the work on your site.
  6. What keywords are we targeting?
    • This is a great question to ask and builds trust with your potential SEO partner. Some agencies will supply you with a monthly work diary, which includes a complete list of every change their team made on your website. Ask for this, you will want to ensure the SEO agency is actually doing the work on your site.
  7. Do you have any case studies I can review?
    • The proof is in the pudding when it comes to SEO. Even with external factors and changing algorithms, seeing what results an SEO agency can achieve on their client SEO campaigns helps you understand what they can do for your business.

If you are looking to partner with an SEO agency in The Woodlands, TX, fill out the form here and someone from our team will reach out.

About Backstage Digital

Backstage Digital is a full service digital marketing agency based in The Woodlands, TX. Founded in 2017, Backstage Digital believes in transparency while generating actual results from client campaigns.

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The Importance of Keyword Research

keyword research

The hard truth about digital marketing is your audience doesn’t use the same keywords that you do to describe your products and services. Your business offers a solution to a problem and your website has to clearly communicate how your company can solve their problems. So where does keyword research come in?

Keyword research is important in attracting new prospects. Your clients start at Google to research, analyze and understand how to solve their problem. It could be anything from cleaning to dining to finding a local pediatrician. The things that people type into Google aren’t important – unless they are typing in keyword phrases that segment them into your target audience.

TIP: Use Google’s Free Keyword Tool to Conduct Keyword Research

Let’s say you are a local dermatologist. You might offer a range of services on your website to help your audience decide what they need from you. You might offer services to treat acne or eczema or even aesthetic services like Botox and dermal fillers.

But what do your prospects type in? They might not know what service they need, and rather search with intent, questions and reviews rather than a specific service. So think of phrases like the below:

“How to get rid of forehead wrinkles”

“Acne treatments for teenagers”

“Underarm sweating treatment”

Your website has to offer quality content that answers questions your audience is asking. And your prospects do not use the same words that you do to describe the services you offer.

Quality content isn’t one paragraph describing that topic, but rather, well-thought out content that answers questions for your visitors. When you think of Google as a business, it is easier to wrap your mind around how SEO ranking work.

Google’s job (from a search perspective) is to serve up the best results for a particular search query. They are extremely good at this job because they hold the market share in search engines (opposed to Bing or Duck Duck Go). Your job, as a business owner is to create the best content for your specific search keywords that move your pages up on search results.

TIP: Shoot for 300+ words on website pages that you are working to rank for a particular keyword phrase.

This is why keyword research is important, if you use the term “hyperhidrosis” across your site regarding your underarm sweating – your audience will likely never land on your site. Your competitor (who has likely done keyword research) will outrank you and get that traffic.

Keyword research is important to your SEO strategy, not because it’s just a step in the process. It drives warm leads straight to your site. When you do it right, you can attract people who are actually looking for your products and services, what more could you ask for?

If your website isn’t bringing in quality leads and serving as a hub for your entire business – it’s not doing its job.