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Beyond Clicks: Understanding User Intent and Crafting Website Journeys

 

Imagine yourself scrolling through Amazon, selecting a product, viewing the reviews, diving into similar or recommended products, and then finally adding

to your cart and checking out.

 

We don’t really have to *think* about what to do next when searching on Amazon. What if you could make it that easy for your target audience when they visit your website?

 

We will let you in on a secret; you can do the same thing too!

 

Let us dive into the details of creating a website journey with a focus on user intent.

 

Lay the Framework

 

Just like in any type of project, starting with the frame and foundation is key to being successful. As a business owner, this means getting your hands dirty and going through your website. Ask some of the questions below to get started:

 

When a user lands on your homepage, what is the most important thing that they should do?

 

What content is taking away from a user doing the most important thing?

 

What information is missing that would help the user take the next step on your website?

 

Very rarely do users visit a website and immediately convert, especially if they do not have prior awareness of your brand, products, and services. Many times, the website is the first impression that your business can make to a potential customer. There are specific steps a user will take before ever becoming a lead or customer. These steps range from business to business, but include the following:

 

 

    • Awareness – Learning who you are, what you offer, and what problems you solve.
    • Consideration – Users dive a little deeper into reviews, testimonials, product/service videos, blogs, case studies, and more as they consider your brand.
    • Conversion – As a user is moving into converting, they are looking for simple ways to purchase, submit a form, or contact your business.

 

Having a foundation built on your website that identifies the above 3 steps for your audience builds a seamless website journey that leads to more revenue.

 

Create Content Specific to your Website

 

 

The amount of media and content users consume daily is astounding at 454 minutes (or 7 hours and 34 minutes). Source

 

 

As business owners we are constantly creating content, building content strategies, and leveraging marketing channels to promote this content. But what about content specific to your website?

 

Oftentimes, we do not focus on building content specific to our website users. This may be blog content, video content, downloadable educational content, or courses. This content drives your users through your marketing channels and outlines the website journey when a user lands on your site.

 

What type of content works well for your website depends on your target audience, industry and specific products or services. We have created a concise list to help you brainstorm different content ideas to build a cohesive user experience on your website.

Awareness Stage

 

      • Educational Content
      • Industry Insight
      • Brand Awareness Video / Company Introduction

 

Consideration Stage

 

      • Freebies (samples, consults, etc.)
      • Case Studies
      • Product vs Competitor Product

 

Conversion Stage

 

      • Trials
      • Demos
      • Coupon Codes / Special Promotions

 

Define your Buyer’s Journey

When it comes to your website, you have the power to navigate your users across the site to convert into your customers. By identifying the journey, your target visitor will be able to land on your website and take the steps you have laid out for them to convert, without even thinking about it.

 

Defining your buyer’s journey is a process that is imperative to building a framework for your website. To tackle this, download HubSpot’s free template to deep dive into your buyer’s buyer journey here.

 

About Backstage Digital Agency in The Woodlands, TX

Backstage Digital is a full-service digital marketing agency based in The Woodlands, TX. Our team of digital mavens creates award-winning online marketing campaigns for clients across the USA. If you are looking for a digital marketing agency partner, reach out to our team here to set up a consultation.

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4 Digital Marketing Strategies for the Oil & Gas Industry

In our industry, we run into many different business owners and experts across several different industries. Because of this, we see some industries jump on digital marketing for their business FAST, while others, not so much.

The oil and gas industry has for decades implemented a “press the flesh” approach, in most cases. Think of this as traditional networking, tradeshows, in-person sales presentations, etc.

However, this industry is missing out on a huge opportunity online. As the workforce management shifts and we see a rise in Gen X and Millennials making the purchasing decisions, we need to stay in tune to where we can best find these individuals.

We’ve laid the framework for 4 digital marketing strategies that work well in the oil and gas industry.

 

LinkedIn Advertising

If you are in this industry and have not tapped into LinkedIn advertising, you are missing out. We are not talking about cold LinkedIn messages (because no one wants to get those). Instead, we are talking about strategically planned campaigns targeted to the specific corporations, job titles, and locations of your ideal consumer.

While most shy away from LinkedIn ads because they are a bit more expensive when a lead is generated, consider this…

Marketers see up to a 2x conversion rate on LinkedIn. Source

LinkedIn is positioned as a professional social media network, so individuals are there to DO BUSINESS.

 

SEO – Search Engine Optimization

Organic users who visit your website will always be the “big kahuna” of digital marketing leads. Investing the time, energy, resources, and budget in an ongoing SEO campaign is a game changer. We often hear industry executives say, “We don’t pop up in search results for our product or service.” SEO is not a quick fix; it is a long-term strategy that is integral to running a business in 2024.

Better yet, if your oil and gas marketing strategy includes sponsorships at tradeshows, there are many ways to tie these channels together to see incredible SEO results.

 

Google Ads

Getting in front of your ideal customers with Google Ads is a cost-effective way to beat the competition in Google Search. Running campaigns on Google Search is affordable and allows you the ability to target based on different keywords and phrases.

In our experience, we see many oil and gas marketing teams playing in this arena but don’t know exactly how to generate leads. That’s where we come in. We craft Google AdWords campaigns that convert.

See how our team consistently delivers 50+ leads/monthly for an oil and gas client

 

Social Media Marketing

While many in the industry keep social media efforts on the back burner, we encourage you to approach social media a little differently. In the oil and gas industry, there are risks associated with your projects that are not there for many other industries.

Approaching social media as a risk mitigation channel instead of a sales channel creates an entirely different strategy for oil and gas businesses on social media. Creating an audience that has opted into your content, engaged with your brand, and followed your corporation is a fantastic way to communicate various aspects of your brand when needed.

This is huge, not only in oil and gas but in any industrial line of work. Taking the time to build an audience for direct communication is necessary.

Ready to talk? Contact us today to schedule a discovery call.

 

About Backstage Digital – Oil & Gas Marketing Agency

If you are looking for a partner who can strategically craft digital marketing campaigns that convert, reach out to our team here. Backstage Digital is a full-service digital marketing agency based in The Woodlands, TX that helps oil and gas corporations generate actual results online.

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How to Build a Website That is SEO-Friendly and Boosts Your Rankings

 

Search Engine Optimizationis essential in today’s digital landscape. An SEO-friendly website enhances visibility in search engine results, attracts organic traffic, and ultimately helps drive conversions. We will explore our top tips and practices to help you build a website that is SEO-friendly to elevate your online success.

 

Optimizing Your Website in 7 Steps

 

1. Conduct Keyword Research: The foundation of writing successful copy begins with identifying relevant keywords and phrases that your audience may use when searching for products, services, or information related to your industry. There are many valuable tools such as Google Keyword Planner that are built for this task. You can also pay attention to how social media users seek out and talk about your offerings.

 

 2. Plan Your Sitemap: When a website is user-friendly and easy to navigate this helps your audience find your site and take action, but it also helps search engines to index the content on your site. Categories and subcategories that are structured in a logical and well-planned manner will help make sure search engines can effectively ascertain what the foundation of each page is.

 

3. Improve your Page Titles & Descriptions: Optimizing your page titles and meta descriptions with unique, keyword-rich verbiage will help improve your search engine rankings and click-through rates. Did you know that approximately 17% of search engine users change their search terms without clicking on any of the results? This shows that users are browsing titles and meta descriptions to gauge the effectiveness of their search, and you want to catch their eye!

 

4. Improve Your On-Page SEO efforts: Optimized headers, subheadings, webpage copy, and alt text for images help to provide context for search engines looking to index your content, and helps improve your ranking. Naturally incorporating relevant keywords where applicable makes a world of difference.

 

5. Content is King: Content is the backbone of your website. All the keywords in the world don’t matter if the content isn’t engaging and compelling to your audience. Consistently updating your site with original content such as blog posts brings value to your audience and keeps the look and feel of your website fresh.

 

6. Website Responsiveness: How many times have you left a site out of frustration when elements or entire pages are not loading or responding? Your site should be designed in such a way that it is seamless to navigate on both mobile and desktop views.  There are a variety of ways to improve page speed such as compressing images. When your site is faster to load it improves user experience and helps your site rank higher in search queries.

 

7. Build a Diverse Link Portfolio: SEO doesn’t stop at the elements you can control on your website, but the magic happens when an optimized website has a diverse backlink portfolio. Backlinks are links from other websites that drive back to your site. Think of these as a “checkmark” from search engines. They build authority and help drive your site up in the rankings. Building links to your site doesn’t happen overnight. Working with an agency with the background, team, and expertise to handle this aspect of your SEO campaign will ignite your online marketing efforts.

 

Truly top-notch SEO requires strategic planning, immense attention to detail, and a long-term commitment to improving elements both on-page and off-page. The 7 steps outlined above build a strong foundation towards improving a site’s search engine rankings, but effective SEO is a highly involved and time-consuming project that has evolved rapidly over the past few decades. If you are looking for an agency you can trust to take it off your plate and ignite your online presence, welcome! You’ve come to the right place!

 

About Backstage Digital

About Backstage Digital

 

Backstage Digital is a full-service digital marketing agency based in Woodlands, TX. Our collaborative team of online marketing experts builds campaigns that drive results for businesses like yours across the entire US. Whether you are looking for social media marketing, email marketing, content strategy, paid advertising, or website projects- we have you covered! Reach out to our team here to set up your discovery call!

 

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Maximizing ROI with Expert Social Media Management Strategies

Social Media Management Strategies

Social media is a vital part of any business’s marketing strategy. The way that people interact with businesses and make their purchasing decisions has changed drastically with the evolution of social media.

Social Media Management Strategies

Reviews and mentions have become the new word-of-mouth, a growing percentage of consumers are finding local businesses because of content they see on apps like TikTok and Instagram, and most phone users are spending, on average, 2.5 hours on social media per day!

And in the end, 77% of consumers will choose a brand over a competitor based on having a positive experience with that brand on social media.

The question is no longer if you are using social media marketing as a marketing channel, but how effectively you are using it. Are you making valuable content and getting it in front of the right audience in order to increase brand awareness, generate leads, and ultimately maximize your return on investment (ROI)?

  • Define your Goals

The first step in establishing an effective social media strategy is clearly defining your goals and objectives. This is the time to decide whether your approach will prioritize building brand awareness, generating leads, or driving sales. This will help you to draft a strategy that aligns with these objectives.

  • Identify your Target Audience

Identify your Target Audience

An ideal strategy combines clear objectives with a target audience in mind. Identifying your ideal customers and finding their interests, needs, and pain points can help you find ways to attract and appeal to them. Your content should resonate with them and appear on the social media platforms where they are most active.

  • Develop your Strategy

Content is king. Developing a content strategy that aligns with your goals and is geared toward your target audience is the foundation of maximizing your ROI. This means creating unique content that is educational, entertaining and valuable to your audience in a variety of formats across the social media platforms where they are most active.

  • Analyze and Pivot

Social media is evolving rapidly and algorithms are constantly adjusted to prioritize different content formats. You should be monitoring and analyzing your social media presence on a monthly basis. Paying attention to engagement, reach, and conversions cumulatively and on individual posts will help you adjust your strategy accordingly to maximize your return on investment.

Outsourcing your Social Media Marketing Efforts

While on paper this all boils down to 4 simple steps, social media marketing is far from simple. It is not a job easily performed by one person, least of all an individual who is also trying to run a business. Outsourcing your efforts to us means having a team of 4 individuals tackling your social media presence with a custom-tailored strategy at the core of our approach.

social media marketing

The Backstage team has a proven history of generating real results for businesses like yours through a variety of digital marketing channels, including social media marketing. We prioritize clear, effective strategies aligned with your unique goals in order to maximize your return on investment. We are a full-service digital marketing agency based in The Woodlands, TX. Our expert team is ready to help your efforts convert! Contact our team here to get started.

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Playing by the Rules: Why White Hat SEO is the Only Way to Go!

SEO agency in The Woodlands, TX,

The only thing worse than Google’s algorithm not noticing your site, is being noticed for the wrong reasons. It’s crucial to understand the importance of ‘playing by the rules’. Otherwise, you may face lasting consequences resulting in your site being hidden or removed from search queries.

SEO agency in The Woodlands, TX,

SEO Strategies Exist on a Spectrum.

You may have heard the terms “White Hat”, “Black Hat” or even “Gray Hat” get tossed around in a conversation surrounding SEO techniques. We’re here to break it all down for you!

Black Hat

Black hat SEO refers to unethical practices that are implemented with the intent to manipulate ranking. These techniques violate search engine guidelines and are often used to artificially boost your site’s ranking. These practices include…

  1. Paid Links: Purchasing backlinks from low-quality, spam websites
  2. Cloaking: Showing search engines different content than what users will see on your website
  3. Keyword Stuffing: Repeating keywords excessively in your content
  4. Hidden Text and Links: Hiding text or links on your website
  5. Article Spinning or Duplicated Content: Rewriting content with synonyms or edited sentence structure while offering no new information

The short-term benefits of these techniques are never worth it. They can damage your website’s reputation and credibility, and algorithms are better than ever at catching and penalizing those who use black-hat SEO strategies.

White Hat

On the other hand, white hat SEO techniques follow search engine guidelines to boost your site’s ranking effectively. The intent behind these practices is to improve user experience and provide relevant high-quality content for search engine users. Ultimately this ensures that the relevant audiences are driven to your site. These practices include…

  1. Keyword Research and Optimization: Identifying and appropriately using relevant keywords in your content to make your site more discoverable
  2. Website Optimization: Improving your site’s speed, mobile responsiveness, and overall user experience
  3. Building High-Quality Content: Creating original, informative, shareable, and engaging content relevant to your target audience
  4. Link Building: Building high-quality backlinks from reputable sites
  5. Improving Site Navigation: Making your site’s layout and navigation simple and user friendly

White hat SEO takes more time and effort to implement successfully than black hat techniques, but it is well worth it! You’ll see long-lasting benefits including a higher ranking and increased trust from your audience.

Are you trying to ‘pull one over’ on Google?

SEO agency in The Woodlands, TX

Attempting to trick the world’s most powerful search engine’s ever-evolving algorithm is like trying to outsmart your mom- do you think that’s going to go over well? When you stop viewing Google’s ranking system as an obstacle to beat, you’ll realize it’s a valuable asset to boost your online visibility!

The Backstage Difference

We understand the importance of ethical search engine optimization techniques that prioritize user experience. Our team steers clear of tricks and manipulative techniques that would only serve to quickly, albeit artificially, improve your ranking, while only putting your site and therefore your business’s future in jeopardy.

If you are looking to partner with an SEO agency in The Woodlands, TX, fill out the form here and someone from our team will reach out.

 

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7 Content Marketing Strategy Tips To Help Boost Your Website’s Ranking

Boost Your Website's Ranking

Tired of searching for your products and services only to find your competitors ranking? We are diving into some steps that you can take today to boost your website rankings.

Boost Your Website's Ranking

1. Keywords Matter

When it comes to your website verbiage or blog content, keywords matter. Numerous times, we work with a client who wants to rank for specific keywords or phrases, yet none of those terms are listed throughout their website. 

When creating content on your website, always conduct keyword research. You can use a tool like SEM RUSH or Google’s Keyword Planner, which is free. Whatever you do, don’t skip this step, as it is crucial to boosting your ranking in search results. 

Because 75% of searchers never go past the first page of search results (Source) conducting keyword research and targeting your content is crucial for ranking in search results.

2. Create long-form content on your website

Did you know that organic results that rank on page 1 of Google contains an average of 1,447 words? (Source) Creating long-form content on your website not only helps you build your audience and deliver value to your visitors, but it is also imperative for boosting your website search engine rankings. 

If you have drafted a blog that is about 500-700 words and are looking for ways to bolster the content, consider a few of the following ideas:

  •   Add real life examples or case studies that tie into the content you are writing about
  • Find trusted sources to reference and give insight into the data presented
  • Integrate complimentary and relevant topics throughout the content

Drafting long-form content doesn’t need to be complicated, it needs to be strategic. 

3. Create Sticky Content

Have you ever come across content that is so valuable you immediately save it, share it, or print it? Sticky content does just that. It tackles a topic that is hyper-relevant to your audience and meets a need that they have. Another way to think about this is “share-worthy” content. In the SEO world, creating share-worthy content might be a post that has statistics that are industry relevant that other writers may link to. 

A great way to brainstorm sticky content ideas is to tackle the frequently asked questions you receive regularly. Take a deep dive into individual questions to create sticky, relevant content for your visitors. 

4. Utilize Calls-to-Action Across Your Website

Have you ever heard of the KISS method? Keep it super simple, or keep it stupid simple 😉. This method is so important to utilize on your website. You need to visually tell the website visitor what action you want them to take next. Should they watch a video, sign-up for your newsletter, fill out a form or purchase a product? 

Utilizing clear and concise CTAs on your website walks your visitor through the journey on the site in order to convert them. 

5. Keep a Close Eye on the Competition

Understanding what your competitors are doing and how they are ranking on search results is important as you craft a content marketing strategy for your business. While we never recommend copying what others are doing, understanding how your target audience resonates with competition allows you to pivot your content marketing strategy, re-align your approach and move the bar within the industry. 

6. Create a Content Calendar

We are big believers in “putting pen to paper” when it comes to your content marketing strategy. Creating a content calendar gives you a bird’s eye view of what content is coming up, what content is in production and builds cohesion across all of your marketing channels. 

7. Measure & Analyze

Taking monthly snapshots of your efforts and results is extremely important for understanding your ROI. Ask questions about what is working and what isn’t. Take the data and utilize for upcoming campaigns and re-alignment. 

Running reports are just the first step, digesting the reports to know what step to take next is crucial to continue to move the needle forward. 

About Backstage Digital Agency

Backstage Digital is a full-service digital marketing agency based in The Woodlands, TX. Their team of expert digital marketers build custom websites for their clients and create lead generation campaigns that convert. To learn more about their services, contact the team here.

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7 Questions to Ask your SEO Agency

Are you considering hiring an SEO agency for your business? Or perhaps you already work with an SEO agency but the results are lack-luster.

SEO can be technical and most business owners know they need to invest in this channel, but aren’t sure exactly what to ask their SEO agency to ensure they are the best fit.

We have laid out 7 questions to ask your potential SEO agency or your current SEO below.

7 Questions to Ask Your SEO Agency

  1. When it comes to SEO, what is your process when you onboard a new client?
    • This question will give you insight into the processes, procedures, team and technical aspects of the SEO agency. You will want to see if they will put together an SEO strategy, keyword research, blog topics or website page list at the start of your campaign.
  2. Does your SEO agency perform both on-page SEO and off-page SEO?
    • This is an important question. Many agencies don’t offer both, but the magic happens when you optimize on-page AND off-page SEO elements. Find out what type of content building, link building, local SEO efforts, etc. that they will be managing on a month-to-month basis.
  3. When can I see results?
    • Understand that SEO is a long game. It is a long-term digital marketing channel that takes time. If an SEO partner promises results within the first 1-3 months, it is a red flag. Transparency is key, and most often the efforts done now can be seen in 3-6 months.
  4. What type of reporting will I receive?
    • Seeing your results is essential to understanding where your investment is going. Be sure your SEO partner will generate monthly results for your campaigns that you have access to.
  5. How do I know what changes your team did on my site?
    • This is a great question to ask and builds trust with your potential SEO agency. Some agencies will supply you with a monthly work diary, which includes a complete list of every change their team made on your website. Ask for this, you will want to ensure the SEO agency is actually doing the work on your site.
  6. What keywords are we targeting?
    • This is a great question to ask and builds trust with your potential SEO partner. Some agencies will supply you with a monthly work diary, which includes a complete list of every change their team made on your website. Ask for this, you will want to ensure the SEO agency is actually doing the work on your site.
  7. Do you have any case studies I can review?
    • The proof is in the pudding when it comes to SEO. Even with external factors and changing algorithms, seeing what results an SEO agency can achieve on their client SEO campaigns helps you understand what they can do for your business.

If you are looking to partner with an SEO agency in The Woodlands, TX, fill out the form here and someone from our team will reach out.

About Backstage Digital

Backstage Digital is a full service digital marketing agency based in The Woodlands, TX. Founded in 2017, Backstage Digital believes in transparency while generating actual results from client campaigns.

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Five Things Your Competitors Know About Authentic Online Marketing

authentic online marketing
authentic online marketing

Authentic: We hear this word often in business, not only when it comes to online marketing.

  • Build authentic relationships.
  • Create authentic marketing messages.
  • Send authentic letters or notes.

The reason we hear this word throughout all facets of our business is because authenticity stretches across every person in your company.

But how can brands show their audience that they are authentic without coming on too…inauthentic?

Let’s see what consumers think about authenticity and brands online.

  • 86% of consumers say authenticity is important when deciding what brands they like and support.
  • 81% of surveyed consumers said that they need to be able to trust the brand in order to buy from them.
  • 66% of consumers think transparency is one of the most attractive qualities in a brand.
  • 77% of consumers buy from brands who share the same values as they do.
  • 79% of people say that user generated content highly impacts their purchasing decisions.

These numbers are astounding. And for a business owner like yourself – they should impact how you position your brand online.

What Exactly is Authenticity?

Webster defines authentic as “not false or imitation: real, actual” – which sounds simple enough. But how do we translate this throughout your online marketing.

Here’s Five Things Your Competitors are Doing that You Should be Too!

Do you watch your competitors online marketing and wonder why yours is falling on flat ears? Keep reading.

1.      PEOPLE Are the Heartbeat of Their Business

online marketing employees

One of the best ways to build authentic marketing campaigns online is to show the backbone of your business, your employees.

Your employees not only serve your customers but they are the difference in a thriving business and one that well, isn’t thriving.

Likewise, consumers want to support businesses that care and support their employees. Pulling down the sheet to show the back-bone of your business and integrating your employees throughout your marketing messages builds authenticity online.

2.      Understand How to Serve Your Audience

Authentic online marketing stems from the understanding of your audience. Answer these questions before creating content online:

  • Who is your audience?
  • What do they like/dislike?
  • When they make purchased, what do they value the most?
  • When it comes to your brand, what means the most to them?

By identifying what matters to your audience your brand can build authentic, relevant content that inspires, educates and helps your audience.

3.      Humanize Your Tone of Voice

Do you know what drives a consumer mad online? Seeing the same generic, bot responses to any questions that are posted to their brand.

Allow your social media managers to craft responses that are both authentic and human. Not only does this humanize your brand on social media – it builds great customer service and leaves a lasting impression.

Automated, generic responses are one of the most inauthentic things your brand can do online.

4.      Consistent Content Creation & Publishing

Whether you content is on social media, YouTube, blog content or Podcasts – having consistency builds authenticity online.

Why?

The content your brand creates and publishes should serve your audience. But, if you go MIA for a few weeks, it leaves “some not-so-good tastes” in your consumer’s mouths.

Your audience follows you on these channels because they are interested in your brand. When you provide inconsistent content for them, it shows where your priorities are.

5.      Support Non-Profit Causes

Does your business support non-profit organizations? This is a great way to build authentic messaging and get your audience involved.

Consumers want to feel that they are doing good when they spend their money. Showing them how you support different causes and organizations is just one way they know your brand is one they want to support.

However, inviting them to support the organization with you builds a human connection with your audience that drives an authentic approach.

Cut Through the Noise

When it comes to cutting through the noise in today’s online marketing arena – be authentic. Transparent companies that are considerate, compassionate and honest with their consumers build authentic online marketing campaigns.

Brands that are authentic in everything that they do seeps into their marketing messages online.

About Backstage Digital

Backstage Digital is a digital marketing agency specializing in lead generation for their clients. We create custom digital marketing campaigns that generate results for our clients. More importantly, our clients have a 24/7 dashboard to review the ROI of all digital marketing campaigns. Contact us to learn more.

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How Med Spas Can Increase Revenue with Social Media Advertising

medspa marketing

How Med Spas Can Increase Revenue with Social Media Advertising

medspa marketing

Are you a med spa owner struggling to create social media advertising campaigns that actually…work?

Did you know that you are not alone? 62% of small business owners say Facebook Ads miss their targets.

Launching ad campaigns on social media that are effective are imperative to generating revenue. While impressions, engagement and awareness help boost your business – driving toward conversions is where you will see the power of social media advertising for your business.

The good news is that it’s time to stop gambling with social media ads. We are here to help! Keep reading for helpful ways to elevate your social media advertising campaigns.

Consider Your Audience

social media audience insights  Social media advertising is not just Facebook ads. Youtube, LinkedIn, Twitter, Instagram and Pinterest, for example, are just a few social media platforms you can run successful campaigns for your business.

As a medspa, you should direct your marketing dollars primarily on Facebook and Instagram to reach your audience in and around your business.

By researching your audience on social media, you can learn more about how to communicate with them through your ads. Conducting audience insights prior to launching a campaign helps you target your ads, generate effective ad copy and graphics to meet the needs of your prospects.

Always start here so you aren’t gambling with the WHO of your social media advertising campaigns.

Focus on Guiding Your Prospects through Your Funnel

I know, I said the word – FUNNEL. Don’t stop here, keep reading. This is certainly important to translating your social media ad campaigns to actual revenue.

Often, med spas will go straight for the sale (conversion) on their social media ad campaigns. You might get lucky a few times and convert some very cold prospects – however, let’s look at a real-world example.

As a medspa owner, you likely run into people you can serve at networking events or social gatherings, for instance. You might introduce yourself and then begin a conversation. Right after introductions you aren’t likely to blurt out your current special on Botox injections (unless they ask, of course).

Likewise, this is why you don’t do this on social media either.

Running cold ad campaigns on social media is not just a one-step process. Warming up your prospects, building trust and then promoting an offer will lead to higher quality conversions.

Pro Tip: Don’t focus on boosting posts

. Create an offer, generate interest and retarget for optimal, high-quality conversions.

Test, Test, Test

One of the main differences between a successful ad campaign and an unsuccessful campaign is testing. Above all, testing your ad campaigns drives more conversions on social media advertising.

What should you test on your ad campaigns? From a high level, you always want to test the following on your ad campaigns:

    • Ad Creative
    • Ad Copy
    • Audience Targeting
    • Objectives

Did you know that over 160 million businesses use Facebook every month to communicate with their customers? Now more than ever, testing your campaigns and audiences is essential to cutting through the noise of your audience’s newsfeed.

Setting aside a budget for testing allows you to better analyze your data in order to launch campaigns that convert as well as scale those campaigns.

About Backstage Digital

Are you tired of gambling with social media advertising? Our team can help bring conversions to your ad campaigns. Backstage Digital is a digital marketing agency in The Woodlands, TX. Our team specializes in working with med spas across the US to grow their business. In addition, we know the importance of working with a transparent digital marketing agency and offer our clients a cutting-edge solution. If you are interested in partnering with us, click here to send our team a message!Laun

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7 Ways to Ignite Your Business with Digital Marketing

digital marketing ideas houston

7 Ways to Ignite Your Business with Digital Marketing

Digital marketing can sometimes feel overwhelming because there can be so many moving parts for your business. We are here to help! Below we have outlined 7 ways to use digital marketing to ignite your business.

1. Engage on Social Media Platforms as Your Business

Did you know that many forget about this important aspect of social media marketing? So many times, a business jumps on their Instagram page to make a post and then closes the platform until it is time for the next post.

Take a few minutes before you post your content to interact with individuals in your feed, find new prospects through searching hashtags and responding to any comments or DMs on your profile.

Not only will this help humanize your brand, Instagram loves it when you hang out on their platform vs. just hopping on to post and hopping off.

Sort your Instagram following to those you’ve least interacted with and make an effort to build a relationship through social media with those individuals!

2. Launch an Email List Building Strategy

Does building an email list seem overwhelming? It doesn’t have to be! Start small and continue to provide value to your audience, while creating actionable ways to build your email marketing list. Below are some ways to increase your subscribers:

  • Include options on your website to subscribe
  • Create social media posts to promote your emails, exclusive email content helps increase subscriptions
  • Launch a promotion or a giveaway for those who signup for your email
  • Attend tradeshow events to grow your audience
  • Launch Social Media Advertising Campaigns that build your email list

Building your email list should be a top priority for your business. It is essential to have subscribers who want your content and are interested in what you are saying. Things can change quickly on digital channels that you do not control.

3. Keep Fresh Content on Your Website

Built your website years ago and have just let it sit since then? Guess what, that is not helping your business much at all. Having a monthly website strategy can help you play into search engine algorithms while also keeping your audience up to date on new services, staff changes and more!

 

Not sure what content to add to your website? Consider launching a blog and strive to create one blog post a month!

4. Plan, Plan, Plan

We like to call this “putting pen to paper” and that is exactly what you should do. Take some time to brainstorm ways that you can leverage digital marketing channels that align with your business goals. Your plan should always start with goals, then outline exactly what steps you will take to meet those goals. 

If planning an entire year’s digital marketing efforts feels overwhelming, start with a quarterly plan, and begin executing.

5. Create a Marketing Funnel

Want to supercharge your business? Create a marketing funnel that continuously brings new prospects into your business. A funnel does the heavy lifting with automatic emails or SMS messages from those who opt-in to your offer.

Be sure to market your funnel across several different channels like Google Adwords, Social media ads and on your website!

6. Generate Lead Magnets

A lead magnet is something that you create and giveaway for free in exchange for contact information. This could be an e-book, checklist, webinar, etc. This type of lead magnet is great for building out your pipeline as well as increasing your email subscribers.

Keep your lead magnet hyper-targeted to your ideal audience for higher conversion rates of the right prospect.

7. Think Long-Term and Short-Term Marketing

Certain digital marketing channels (like Google Adwords and Facebook Advertising) are short term and your ROI typically happens quicker. Long-term digital marketing channels include SEO (Search Engine Optimization) and organic social media content.

Most short term channels include monetary investment, but the payoff is quicker for your business. These will definitely generate short-term successes but are just as important as your long-term strategies that help your business continue to grow. The ROI for long-term marketing channels is a bit longer, but the wait and effort are worth it!

Invest time and resources into a multi-channel marketing approach to build a lasting business.

Digital marketing can ignite your business but only if a strategic approach is taken. If you are looking for ways to take your business to the next level, let our team help!

About Backstage Digital

Backstage Digital is a digital marketing agency serving small and medium sized businesses across the US. We specialize in SEO, PPC, Social media marketing, social media advertising and data analytics. We serve as the marketing arm for our clients and build strategies that meet business goals. Contact us to learn more.

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  • 832-948-5930
  • info@backstagedigitalagency.com
  • 8000 Research Forest Drive
    Suite 115-341
    The Woodlands, TX 77382

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