Search Engine Optimizationis essential in today’s digital landscape. An SEO-friendly website enhances visibility in search engine results, attracts organic traffic, and ultimately helps drive conversions. We will explore our top tips and practices to help you build a website that is SEO-friendly to elevate your online success.
Optimizing Your Website in 7 Steps
1. Conduct Keyword Research: The foundation of writing successful copy begins with identifying relevant keywords and phrases that your audience may use when searching for products, services, or information related to your industry. There are many valuable tools such as Google Keyword Planner that are built for this task. You can also pay attention to how social media users seek out and talk about your offerings.
2. Plan Your Sitemap: When a website is user-friendly and easy to navigate this helps your audience find your site and take action, but it also helps search engines to index the content on your site. Categories and subcategories that are structured in a logical and well-planned manner will help make sure search engines can effectively ascertain what the foundation of each page is.
3. Improve your Page Titles & Descriptions: Optimizing your page titles and meta descriptions with unique, keyword-rich verbiage will help improve your search engine rankings and click-through rates. Did you know that approximately 17% of search engine users change their search terms without clicking on any of the results? This shows that users are browsing titles and meta descriptions to gauge the effectiveness of their search, and you want to catch their eye!
4. Improve Your On-Page SEO efforts: Optimized headers, subheadings, webpage copy, and alt text for images help to provide context for search engines looking to index your content, and helps improve your ranking. Naturally incorporating relevant keywords where applicable makes a world of difference.
5. Content is King: Content is the backbone of your website. All the keywords in the world don’t matter if the content isn’t engaging and compelling to your audience. Consistently updating your site with original content such as blog posts brings value to your audience and keeps the look and feel of your website fresh.
6. Website Responsiveness: How many times have you left a site out of frustration when elements or entire pages are not loading or responding? Your site should be designed in such a way that it is seamless to navigate on both mobile and desktop views. There are a variety of ways to improve page speed such as compressing images. When your site is faster to load it improves user experience and helps your site rank higher in search queries.
7. Build a Diverse Link Portfolio: SEO doesn’t stop at the elements you can control on your website, but the magic happens when an optimized website has a diverse backlink portfolio. Backlinks are links from other websites that drive back to your site. Think of these as a “checkmark” from search engines. They build authority and help drive your site up in the rankings. Building links to your site doesn’t happen overnight. Working with an agency with the background, team, and expertise to handle this aspect of your SEO campaign will ignite your online marketing efforts.
Truly top-notch SEO requires strategic planning, immense attention to detail, and a long-term commitment to improving elements both on-page and off-page. The 7 steps outlined above build a strong foundation towards improving a site’s search engine rankings, but effective SEO is a highly involved and time-consuming project that has evolved rapidly over the past few decades. If you are looking for an agency you can trust to take it off your plate and ignite your online presence, welcome! You’ve come to the right place!
About Backstage Digital
Backstage Digital is a full-service digital marketing agency based in Woodlands, TX. Our collaborative team of online marketing experts builds campaigns that drive results for businesses like yours across the entire US. Whether you are looking for social media marketing, email marketing, content strategy, paid advertising, or website projects- we have you covered! Reach out to our team here to set up your discovery call!
