Tired of searching for your products and services only to find your competitors ranking? We are diving into some steps that you can take today to boost your website rankings.
1. Keywords Matter
When it comes to your website verbiage or blog content, keywords matter. Numerous times, we work with a client who wants to rank for specific keywords or phrases, yet none of those terms are listed throughout their website.
When creating content on your website, always conduct keyword research. You can use a tool like SEM RUSH or Google’s Keyword Planner, which is free. Whatever you do, don’t skip this step, as it is crucial to boosting your ranking in search results.
Because 75% of searchers never go past the first page of search results (Source) conducting keyword research and targeting your content is crucial for ranking in search results.
2. Create long-form content on your website
Did you know that organic results that rank on page 1 of Google contains an average of 1,447 words? (Source) Creating long-form content on your website not only helps you build your audience and deliver value to your visitors, but it is also imperative for boosting your website search engine rankings.
If you have drafted a blog that is about 500-700 words and are looking for ways to bolster the content, consider a few of the following ideas:
- Add real life examples or case studies that tie into the content you are writing about
- Find trusted sources to reference and give insight into the data presented
- Integrate complimentary and relevant topics throughout the content
Drafting long-form content doesn’t need to be complicated, it needs to be strategic.
3. Create Sticky Content
Have you ever come across content that is so valuable you immediately save it, share it, or print it? Sticky content does just that. It tackles a topic that is hyper-relevant to your audience and meets a need that they have. Another way to think about this is “share-worthy” content. In the SEO world, creating share-worthy content might be a post that has statistics that are industry relevant that other writers may link to.
A great way to brainstorm sticky content ideas is to tackle the frequently asked questions you receive regularly. Take a deep dive into individual questions to create sticky, relevant content for your visitors.
4. Utilize Calls-to-Action Across Your Website
Have you ever heard of the KISS method? Keep it super simple, or keep it stupid simple 😉. This method is so important to utilize on your website. You need to visually tell the website visitor what action you want them to take next. Should they watch a video, sign-up for your newsletter, fill out a form or purchase a product?
Utilizing clear and concise CTAs on your website walks your visitor through the journey on the site in order to convert them.
5. Keep a Close Eye on the Competition
Understanding what your competitors are doing and how they are ranking on search results is important as you craft a content marketing strategy for your business. While we never recommend copying what others are doing, understanding how your target audience resonates with competition allows you to pivot your content marketing strategy, re-align your approach and move the bar within the industry.
6. Create a Content Calendar
We are big believers in “putting pen to paper” when it comes to your content marketing strategy. Creating a content calendar gives you a bird’s eye view of what content is coming up, what content is in production and builds cohesion across all of your marketing channels.
7. Measure & Analyze
Taking monthly snapshots of your efforts and results is extremely important for understanding your ROI. Ask questions about what is working and what isn’t. Take the data and utilize for upcoming campaigns and re-alignment.
Running reports are just the first step, digesting the reports to know what step to take next is crucial to continue to move the needle forward.
About Backstage Digital Agency
Backstage Digital is a full-service digital marketing agency based in The Woodlands, TX. Their team of expert digital marketers build custom websites for their clients and create lead generation campaigns that convert. To learn more about their services, contact the team here.
